Isn’t that what we all want? To have lived a life rich with experiences. And to have plenty of stories to tell our friends, our kids, our grandkids, and maybe some they’ll pass on to other generations. Stories are our evidence of life. Stories are how we live forever. And the things we pick up along the way, no matter how seemingly meaningless, become the physical embodiment of those stories. Isn’t it funny how going through an old box of old “junk” can remind you how worthwhile it’s all been?
We had access to Teva sponsored World Champion Kayaker, Brad Ludden. Brad is a fascinating guy, a collector of rocks, and collector of stories.
Lucas Martinez from Teva contacted me with the “Stories are proof of life” concept and a few thousand bucks. Since the project was primarily in-studio print and video, I immediately thought of my good friend and local photographer Dwight Eschliman to help bring it to life. His style would lend itself perfectly to this project.
We put a bid together, wrote a treatment and secured the project. As a result of a very small budget, we both wore many hats. Mine included Director, Art Director, Creative Director, Writer, Designer and Producer to name a few. This was a great learning experience for me, and it was a blast teaming up with Dwight.
In this print ad, the QR code links to the Brad video above. See the entire print campaign here.
Dwight and Brooke Rogers retouched print. Roger Lima from White Noise Lab created original music, sound design and did final mix for both videos. Brian Lagerhausen edited. Eric Pascua did VFX, cleanup and color. One Union hooked us up with a deal on our VO record.